Hyundai has put its new i30 to a unique wear-and-tear test — by
parking it in the baboon enclosure at Knowsley Safari Park in the UK for
a whole day.
Unsurprisingly, the test was the first of its kind to be staged by a car brand, which Hyundai put on to demonstrate the new i30's strong build quality, easy-wipe plastics and new high-quality steel bodywork.
Felicity Wood, i30 product manager at Hyundai, said: "At Hyundai we believe in new thinking, which is why we decided to take a new approach with this durability test."
Dozens of baboons reportedly descended on the car as soon as it was parked. The punishment included jumping up and down on the seats with muddy paws, jabbing dashboard buttons and eating their lunch in the car.
"These baboons are incredibly inquisitive," said David Ross, general manager at Knowsley Safari Park. "At one point there were 40 monkeys in the car, pushing it to its limits — that's 10 times the size of the average human family!"
Several baboons played with toys in the boot and most of them smeared and scraped the paintwork outside. The baboons were left alone to play with the car for 10 hours.
The Knowsley baboons apparently take an interest in all cars — and, last year, infamously jumped on Manchester United player Wayne Rooney's car.
"For a baboon, to have a car to play with for a whole day is manna from heaven!" said Knowsley's David Ross. "If you put them on any car they will scour it for the weak points and find any faults."
"The fact that it survived with only a few scrapes is testament to the way a modern Hyundai is designed and engineered," said Hyundai's Felicity Wood. "We really do give a monkey's about building tough cars!"
"I've seen thousands of cars pass through this enclosure get mobbed by monkeys, and none have lasted the distance as well as this Hyundai," said Knowsley's David Ross.
Hyundai says the car will be analysed by engineers and some of the findings will be used to inform its R&D department to help develop future cars.
Unsurprisingly, the test was the first of its kind to be staged by a car brand, which Hyundai put on to demonstrate the new i30's strong build quality, easy-wipe plastics and new high-quality steel bodywork.
Felicity Wood, i30 product manager at Hyundai, said: "At Hyundai we believe in new thinking, which is why we decided to take a new approach with this durability test."
Dozens of baboons reportedly descended on the car as soon as it was parked. The punishment included jumping up and down on the seats with muddy paws, jabbing dashboard buttons and eating their lunch in the car.
"These baboons are incredibly inquisitive," said David Ross, general manager at Knowsley Safari Park. "At one point there were 40 monkeys in the car, pushing it to its limits — that's 10 times the size of the average human family!"
Several baboons played with toys in the boot and most of them smeared and scraped the paintwork outside. The baboons were left alone to play with the car for 10 hours.
The Knowsley baboons apparently take an interest in all cars — and, last year, infamously jumped on Manchester United player Wayne Rooney's car.
"For a baboon, to have a car to play with for a whole day is manna from heaven!" said Knowsley's David Ross. "If you put them on any car they will scour it for the weak points and find any faults."
"The fact that it survived with only a few scrapes is testament to the way a modern Hyundai is designed and engineered," said Hyundai's Felicity Wood. "We really do give a monkey's about building tough cars!"
"I've seen thousands of cars pass through this enclosure get mobbed by monkeys, and none have lasted the distance as well as this Hyundai," said Knowsley's David Ross.
Hyundai says the car will be analysed by engineers and some of the findings will be used to inform its R&D department to help develop future cars.
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